{"id":4189,"date":"2024-05-15T11:48:00","date_gmt":"2024-05-15T09:48:00","guid":{"rendered":"https:\/\/www.gesinegold.de\/?p=4189"},"modified":"2025-03-25T12:32:30","modified_gmt":"2025-03-25T11:32:30","slug":"marken-strahlkraft-verleihen","status":"publish","type":"post","link":"https:\/\/www.gesinegold.com\/en\/2024\/05\/15\/marken-strahlkraft-verleihen\/","title":{"rendered":"Marken Strahlkraft verleihen"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>Der Name Gesine Gold steht f\u00fcr Marken-Positionierung im Premium- und Luxussegment. Lange Zeit arbeitete die Designerin als Creative Director f\u00fcr namhafte Agenturen, bis sich sich gemeinsam mit Dr. Thomas Keller dazu entschloss, Anfang 2012 in Hamburg eine eigene Brandingagentur f\u00fcr Luxusmarken zu gr\u00fcnden.<\/p>\n\n\n\n<p>Ortstermin im Hotel Vier Jahreszeiten Hamburg: Gesine Gold und Thomas Keller empfangen ihre Kunden gerne in der Wohnhalle des Hotels, das hanseatische Gediegenheit bester G\u00fcte ausstrahlt. Hier werden Projekte angesto\u00dfen, vorgestellt und diskutiert, die dann von Gesine Gold Branding zumeist im Luxussegment umgesetzt werden. Luxus ist ein dehnbarer Begriff, den die Kreative jedoch klar definiert&#8230;<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-597fb030e1e0782cf0c1ef0d2552d41d\"><strong><a href=\"https:\/\/www.gesinegold.com\/wp-content\/uploads\/2024\/08\/Marken-Strahlkraft-verleihen.pdf\" target=\"_blank\" data-type=\"attachment\" data-id=\"4188\" rel=\"noreferrer noopener\">PDF \u00f6ffnen<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Der Name Gesine Gold steht f\u00fcr Marken-Positionierung im Premium- und Luxussegment. Lange Zeit arbeitete die Designerin als Creative Director f\u00fcr [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/posts\/4189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/comments?post=4189"}],"version-history":[{"count":0,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/posts\/4189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/media\/4190"}],"wp:attachment":[{"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/media?parent=4189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/categories?post=4189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/tags?post=4189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}