{"id":1480,"date":"2024-05-15T14:51:49","date_gmt":"2024-05-15T12:51:49","guid":{"rendered":"https:\/\/www.gesinegold.de\/?p=1480"},"modified":"2024-08-27T11:54:25","modified_gmt":"2024-08-27T09:54:25","slug":"luxus-wer-bist-du","status":"publish","type":"post","link":"https:\/\/www.gesinegold.com\/en\/2024\/05\/15\/luxus-wer-bist-du\/","title":{"rendered":"Luxury, who are you?"},"content":{"rendered":"<p>Why is the concept of luxury so often misunderstood? An attempt to approach this question using the B\u00fcckeburg Castle branding project.<\/p>\n\n\n\n<p>Luxury, as the great scholar Werner Sombart defined it, is any expenditure that goes beyond what is necessary. He then went on to distinguish between quantitative luxury, which is synonymous with the waste of goods, and qualitative luxury, by which he meant all the refinement of goods that is superfluous for the fulfilment of the necessary purpose.<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-a59e4b4e370af45780ded4741ed3e873\"><strong><a href=\"https:\/\/www.gesinegold.com\/wp-content\/uploads\/2024\/08\/ggb-creativ-verpacken-3-2012.pdf\" target=\"_blank\" data-type=\"attachment\" data-id=\"4183\" rel=\"noreferrer noopener\">PDF \u00f6ffnen<\/a><\/strong><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Warum nur wird die Begrifflichkeit Luxus so oft falsch verstanden? Versuch einer Ann\u00e4herung an diese Frage anhand des Brandingprojekts Schloss [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/posts\/1480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/comments?post=1480"}],"version-history":[{"count":0,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/posts\/1480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/media\/1481"}],"wp:attachment":[{"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/media?parent=1480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/categories?post=1480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/tags?post=1480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}