{"id":417,"date":"2024-05-10T14:34:04","date_gmt":"2024-05-10T12:34:04","guid":{"rendered":"https:\/\/www.gesinegold.de\/?page_id=417"},"modified":"2025-11-05T06:15:01","modified_gmt":"2025-11-05T05:15:01","slug":"about-gesine-gold","status":"publish","type":"page","link":"https:\/\/www.gesinegold.com\/en\/about-gesine-gold\/","title":{"rendered":"Exellence in Branding: Gesine Gold"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Portrait\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Gesine Gold Portrait by JUSTIN BOCKEY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gesine Gold<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We turn brands into gold through excellent branding. We are experts in holistic strategic brand development in the PREMIUM & LUXURY SEGMENT and advise you on your communication strategies and strategic brand management. Through our brand model THE LUXURY STRATEGY, we create sustainable and measurable value enhancement for your company.
\n\n\u2014 GESINE GOLD<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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GESINE GOLD verf\u00fcgt \u00fcber langj\u00e4hrige nationale sowie internationale Design- und Managementerfahrung im Bereich Branding. Mit ihren stilbildenden Entw\u00fcrfen und vision\u00e4ren Strategien entwickelt sie seit 1996 solit\u00e4re Marken. Exzellenz, Leidenschaft, radikale und vision\u00e4re Ideen sind der Kern ihrer Marken-Ikonen, die eine leuchtende Strahlkraft im Markt haben.<\/p>

Ihr Studium des ganzheitlichen, wissenschaftlich orientierten, Kommunikationsdesigns hat sie an der renommierten \u201eFolkwang\u201c Universit\u00e4t der K\u00fcnste absolviert. Sie studierte von 1989-1995 Designtheorie, Kunstgeschichte,\u00a0 Medienphilosophie, Typografie, Werbung, Grafikdesign und Fotografie.\u00a0 Unter anderem bei dem Designtheoretiker Hermann Sturm, dem Dekan Paul Sch\u00fcllner, dem Trendforscher Peter Wippermann, dem Medienphilosophen Norbert Bolz, dem Werber Coordt von Mannstein, dem Zeichenprofessor Otto N\u00e4scher, der Fotografin Inge Osswald und dem Typografen Volker K\u00fcster. In Ihrer Diplomarbeit befasste sie sich wissenschaftlich mit der Kommunikation f\u00fcr Museen und entwickelte f\u00fcr das Kindermuseum, im Wilhelm Lehmbruck Museum Duisburg, eine CI Strategie, den ganzheitlichen Auftritt, Produkte, Kampagnen und Ausstellungsdesigns.<\/p>

Mit dieser Arbeit schloss sie summa cum laude ab und gr\u00fcndete \u2013 nach Aufenthalten im Ausland \u2013 ihr erstes eigenes Designstudio in Hamburg: \u201c Gesine in Hamburg \u00a0\/ B\u00fcro f\u00fcr Kommunikationsdesign \/ Freunde des guten Geschmacks .\u201c<\/p>

Sie gewann daraufhin den ganzheitlichen strategischen Relaunch des Flughafens M\u00fcnster Osnabr\u00fcck. Mehrere Jahre konzeptionierte sie federf\u00fchrend den ganzheitlichen Relaunch und entwickelte u.a eine ZEN Brandingstrategie f\u00fcr den Flughafen im M\u00fcnsterland. \u00a0F\u00fcr dieses Projekt erhielt sie den IF Design Award in Silber f\u00fcr Innovation.<\/p>

Als Markenstrategin hat Gesine Gold danach u. a. den umfassenden Relaunch des Grandhotels Vier Jahreszeiten in Hamburg, der Luxusmarken Iris von Arnim und Bethge Hamburg entwickelt, sie hat das Schloss B\u00fcckeburg und F\u00fcrst Schaumburg zur Marke gemacht, das Corporate Design der Marke York Prinz zu Schaumburg Lippe entwickelt, das Branding und das Packaging Design f\u00fcr den japanischen Premium Gr\u00fcntee Keiko entworfen und das Branding f\u00fcr eine innovative Medical & Beauty Brand Bionic Nutrition Design erstellt. Sie hat f\u00fcr Rena Lange, Otto Kern, Andr\u00e9 Borchers und Jette Joop gearbeitet. Ihre Marken-Kompetenz im gehobenen Bereich von Hospitality hat Gesine Gold mit dem Branding der Weltb\u00fchne im Hamburger Thalia Theater, der Bar Hamburg, dem Poletto, dem Au Quai und dem Schauermann belegt.<\/p>

Als Creative Director arbeitete sie in verschiedenen Brandingagenturen.\u00a0<\/p>

2012 gr\u00fcndete Gesine Gold als gesch\u00e4ftsf\u00fchrende Gesellschafterin die Gesine Gold Branding GmbH. EXCELLENCE IN BRANDING \/ THE LUXURY STRATEGY.\u00a0<\/p>

Die deutsche Luxusmarkenstrategin und Dipl. Kommunikationsdesignerinrichtet in regelm\u00e4\u00dfigen Abst\u00e4nden einen FREUNDE DES GUTEN GESCHMACKS Salon Priv\u00e9 aus und lebt in Hamburg und im M\u00fcnsterland.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE TEAM \/ THE FDGG
(FRIENDS OF GOOD TASTE) GROUP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In addition to the team of highly specialized freelance employees, a network of external professionals works for the branding agency. This network of like-minded individuals \u2013 the FRIENDS OF GOOD TASTE \u2013 meets the agency\u2019s high standards for passion, excellence, character, integrity, and cultural education. As a result, clients receive the expertise of highly specialized specialists that many large agencies cannot provide. GESINE GOLD BRANDING and the FDGG Group take care of project implementation and overall responsibility. The agency offers the entire spectrum of brand development and realization, advising clients from analysis and vision finding to the brand creation process and the entire implementation of future corporate or product identity.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE FDGG SALON PRIV\u00c9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the spirit of the 18th\/19th-century salon culture, GESINE GOLD \/ FDGG hosts a 21st-century Salon Priv\u00e9 for selected participants in the exclusive circle of friends \u201cFriends of Good Taste\u201d to exchange thought-provoking ideas. The meetings are occasionally accompanied by lectures and readings by selected personalities of private and public life, ladies and gentlemen of social and intellectual relevance.<\/p>

As a hub for new ideas and strategic alliances, a limited number of changing participants from various areas of sophisticated life are invited to exchange stylish conversations in private spaces in Hamburg at irregular intervals.<\/p>

The prerequisite is a shared living values and ideas: \u201cAttitude, Morals & Ethics,\u201d sharing spirit, wit, style, creativity, vision, and inspiration. A new culture of 21st-century excellence.<\/p>

\u201cThe form of sociability as art: the conversation itself is the art of the salon, the art of sociability.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Gesine Gold Portrait by JUSTIN BOCKEY Gesine Gold „Wir machen Marken durch exzellentes Branding zu Gold. Wir sind Experten f\u00fcr […]<\/p>\n","protected":false},"author":1,"featured_media":3491,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-417","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/pages\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":5,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/pages\/417\/revisions"}],"predecessor-version":[{"id":11356,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/pages\/417\/revisions\/11356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/media\/3491"}],"wp:attachment":[{"href":"https:\/\/www.gesinegold.com\/en\/wp-json\/wp\/v2\/media?parent=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}