Gesine Gold by Esther Haase
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GESINE GOLD BRANDING GmbH is a privately owned branding agency located in Hamburg, specializing in brand development within the premium and luxury segments. Operating on an international scale.
Renowned and multi-award-winning luxury brand strategist and Dipl. Communication Designer, Gesine Gold, has been crafting unique brands since 1996 through her strategies and defining designs. Her clientele includes companies in the luxury goods, heritage brands, manufacturing, and cultural institution sectors.
The branding agency operates with its distinct brand model, EXCELLENCE IN BRANDING, which leads to brand personalities that radiate in the market. These icons are authentic, credible, and relevant. Brands take form in people’s minds, but they are truly believable when they also capture people’s hearts. Built upon emotional intelligence and analytical thinking, she develops visionary, excellent, and groundbreaking ideas for her clients. A pivotal strategic key for positioning her clients in the market is her approach, THE LUXURY STRATEGY.
In close collaboration with clients, distinctive brand worlds with an international profile come to life. Offering excellent solutions and results at the highest strategic and artistic levels. The agency has permanent and freelance employees, the FDGG (FREUNDE DES GUTEN GESCHMACKS) Group and a production office with eight employees.
The branding agency's approach is holistic and encompasses analysis, visioning, strategy, the brand creation process and the entire implementation of the brand in the areas of print, digital, architecture and media. The agency also offers its clients the newly developed BRAND FINANCE STRATEGY, the financing of brands and brand developments.
The agency also offers its clients the newly developed BRAND FINANCE STRATEGY, the financing of brands and brand developments.
The result of this holistic branding process not only leads to more customers, increased customer loyalty and therefore more sales, but also to a quantifiable increase in the value of the company in the long term.
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We create brands. We impress through performance, not through oversized agency structures. The brand strategist Gesine Gold, as the Creative Director, oversees all projects. In direct communication, you are not dealing with inexperienced juniors but always with the owner herself.
We collaborate with our FDGG-Group (Friends of Good Taste), working exclusively with outstanding and experienced specialists who meet our high standards of excellence, education, culture, and style. The project teams, whether small or large, are carefully composed, and we gladly assume overall responsibility by engaging these specialists as fixed freelance contributors for the duration of their engagement.
We adhere to the Hanseatic merchant tradition. With us, you only pay for our working hours and not the typical agency overheads. Therefore, we do not participate in pitches and awards. This approach enables passionate work and excellent solutions for our clients, without the usual agency bureaucracy, which the client typically foots the bill for! We empower our project teams to work where they are most productive.
We will make you a radiant star in the market.
We always provide transparent billing—in phases—and accompany our clients for as long as they desire. With our “Start-up Package,” we now enable smaller companies and/or entrepreneurs to collaborate with our branding agency.
We would be pleased to arrange an informal initial meeting with you in the living room of the Hotel Vier Jahreszeiten in Hamburg. We look forward to your email or call.
Gesine Gold
Gesine Gold signature film
Services
Development of Brand Strategies
Strategic Brand Management
Communication Strategies
Strategic Brand Leadership
Analysis
Brand Vision
Strategy Development
Corporate Identity Consulting
Corporate design development
Corporate Website
Corporate Storytelling
Corporate Video
Product Development and Packaging
Corporate Architecture
Digital Branding
Brand Finance
Analysis
Brand workshops with clients
Ermittlung des IST-Status
Identification of brand values
BRAND VISION
Vision Finding
Definition of Goals
STRATEGY DEVELOPMENT
CORPORATE DESIGN
Creation of wordmark
Creation of icon (image mark)
Creation of corporate colors
Definition of brand color scheme and color palette
with primary and secondary colors
Concepts for graphic representations, formats, and design grids
Logo application and placement, spatial arrangements, and proportions
The design of corporate stationery
CORPORATE WEBSITEs
CORPORATE WORDING
Company Texts
Naming
Development of the brand message and claim
Packaging
Product development
CORPORATE PHOTOGRAPHY
The development of a distinctive visual language
DIGITAL BRANDING
The portrayal of the brand on the internet, corporate websites, apps, films
CORPORATE ARCHITECTURE
Interior Design
Wayfinding Systems
Facade Design
Space Staging
BRAND FINANCE STRATEGY
KOMMUNIKATION & WERBEMASSNAHMEN
Brochures
Magazines
Books
Advertisements
Image campaigns
Together, We’ll Bring Your Vision to Life
The first step: Reach out to me, and we’ll arrange an initial consultation without obligation. During this conversation, I’ll ask targeted questions to thoroughly understand your situation and requirements. Only when I’m certain that my expertise will provide the ideal value for you, will I propose a collaboration.
Once the decision to work together has been made, I’ll develop a clear concept outlining all the necessary steps for execution. You will receive a tailored, fixed-price offer in a timely manner. Your approval means the green light, and until then, there are no costs for you.
Now the implementation begins—from concept to final realization. For larger projects, we’ll set milestones together, giving you early insight into the progress. This way, you remain involved in the process and can make adjustments at any time. This transparent collaboration ensures you receive a result that meets your expectations.
Revisions are, of course, included, as my top priority is your satisfaction. I will work on your project until it shines with perfection. Through my professional network, we can also take care of complete website development or exclusive print productions upon request.
Let’s start together
More About Gesine Gold
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GESINE GOLD BRANDING GmbH
Dipl. Designerin Gesine Gold
Bebelallee I6 / 22299 Hamburg
ZENTRALE +49(o) 40 73 44 1111
MOBIL +49(0) 170 73 83 800
MAIL contact@gesinegold.com